About Jaime Maser Berman and
Maser Communications

A natural-born storyteller, Jaime Maser Berman is an experienced and beloved publicist, with 25+ years of communications practice on the agency, in-house and consulting sides of the business and a sweet spot in the beauty + lifestyle space.

Praised by the media for having a PhD in social graces, a bias for action and her devil is in the details-oriented service, and by clients and colleagues alike for her empathy, intuition and innate understanding and knowledge of the media world (see also: Media Intel newsletter) and beauty marketplace, Jaime is a crucial communications asset to help foster and maintain relationships, story tell, expand awareness and engagement, drive business and increase consumer reach. She’s worked with indie brands, massive CPG brands on the shelves at big box stores and everything in between and is proud to play a part in the storytelling, consumer touchpoints and overall business of her roster of clients.

Under Jaime’s direction, Maser Communications is well-versed in securing earned media across various platforms, honing in on where the target consumer is and delivering messaging that matters to them.

Prior to founding Maser Communications in February 2014, Jaime spent five years in-house with La Prairie, the luxury Swiss beauty brand, first as Vice President, Brand and Public Relations for North America, then overseeing all of Global Communications, where she strategized, developed and implemented worldwide brand communication strategies and tools to support La Prairie’s business initiatives, image goals and product launches for 90+ markets globally. Earlier in her career, Jaime held various communications roles with Paul Wilmot Communications, Sue Devitt Beauty, Kaplow Communications and Manning, Selvage and Lee.

A lifelong East Coaster, Jaime is a graduate of Boston University’s College of Communications and lives with her husband, four sons and their rescue dog in Westfield, New Jersey, in a home stocked with enough eye cream to rival the shelves of Bloomingdale’s beauty floor.